Tyl Rewards

What is Tyl Rewards?

Tyl Rewards is our customer engagement platform designed specifically for small and medium sized businesses, allowing you to get in front of new and existing customers and could help you reach your business objectives faster.

With Tyl Rewards you can choose to launch a digital loyalty programme or instantly redeemable offers and discounts to your customers, accessible through the Tyl Rewards app.

Launching a loyalty programme in Tyl Rewards

1. When you log into your Tyl Portal, click the tab called 'Rewards' in the top menu.
2. Once you’re on the ‘Rewards’ tab you’ll see a video called ‘How do I get started?’ - This video walks you through the end-to-end process of setting a loyalty programme live to your customers.
3. The first step is to choose the type of loyalty programme you want to offer
   1. Points for pound
   2. Points for visit
4. When you’re ready to set up your first reward for your chosen loyalty programme (e.g. your 10th coffee free), click ‘+ new reward' on the ‘Rewards’ tab and follow the prompts to create your first reward. You choose what you want to set as a reward and you also control the cost of that reward (how much do you want them to spend, or how many times should they visit?).
5. The expiry date sets the timeframe for how long that reward is available. It lets your customers know how long they can earn points for to be able to redeem that award. You'll want to make sure the timeframe is long enough that people have time to build points.
6. You’ll see a visual of how your reward will look before you set it live with your customers, where you can add your business logo and a description of your reward.
7. Once you click ‘Activate Programme' your reward will be available to customers with the Tyl Rewards app and your programme will be active. We'll send you an email to the email address you set the account up with, to confirm your activation, plus some support for promoting your programme with your customers.

Accumulating points

Your rewards will be visible and available to customers through the Tyl Rewards app as soon as you activate your programme.

Your customers automatically earn points when they shop with you using their chosen credit/debit card provided they have linked their chosen card to the Tyl Rewards app.

To link a card:

1. Download the Tyl Rewards app and register an account, available on the Apple Store and Google Play Store.
2. Log into the Tyl Rewards app
3. Click the Account icon on the bottom menu (the icon of a person)
4. Under ‘Your linked cards’ select ‘link card’
5. Press ‘continue’
6. Link a card manually (you can take a photo of your card) or link a card using Apple pay or Google pay

Download in store or at home:

There’s no need for the customer to download the app in store. Once you’re programme is live and the customer has linked their chosen payment card to the Tyl Rewards app, we'll gather their 'historic points' and add them to their account. This can be done up to 365 days after your programme activation date

Redeeming rewards

Get enough points and your customers will earn a reward from you (you set this back when you launched your programme e.g. a free coffee, haircut or whatever you chose). We notify the customer when they have enough points for a reward.

Next time the customer visits your store, they just need to tap redeem and show you the digital voucher. You honour the offer at point-of-sale, and the points are deducted from their balance.

They can redeem at any time while the rewards is still available. When they click to activate the reward in the mobile app, they will only have 15 minutes to collect the reward.

Managing my loyalty programme

When you've activated your loyalty programme, you'll see a new dashboard under the ‘Rewards' tab in the Tyl Portal from which you can manage your programme.

It's a series of 4 tabs: Overview, Rewards, Redemptions and Card Activity.

Check your programme performance

The overview page allows you to see what's happening with your programme. It will show you comparisons of performance week-on-week or month-on-month. To be able to do that, your programme needs to have been running for 2 weeks so there's enough data to compare. If you still can't see any data after 2 weeks, contact Tyl support on the number below and we'll be able to help you out.

On this tab some of the key insights you’ll see are listed below:

• Adoption rate - The percentage of eligible customers that have a Tyl Rewards account. (Eligible customers is a total count of cards used to make payments, giving an approximate number of eligible customers. The reason it’s approximate is that some customers may use more than 1 card when making payments.)
• Average transaction value - The average spend of customers registered to your rewards programme vs customers not registered.
• No. of transactions - The total number of transactions of customers registered to your rewards programme vs customers not registered.

Manage your active rewards

You'll see public, hidden and expired rewards within the 'Rewards' tab of your dashboard:

• Public rewards are visible to all customers using the Tyl Rewards mobile app.
• Hidden rewards are not visible to anyone except you.
• Expired rewards are those you had set with an 'end date' which has now past.

Edit a reward

1. Log into your Portal and click on the ‘Reward' link in the top menu.
2. Click on the 'Rewards' tab.
3. You'll see the rewards listed under public, hidden and expired.
4. You can edit each individual reward by clicking on the three dots in the right hand corner of the reward and you'll see options to edit or delete."

Delete a reward

1. Log in to your Portal and click on the 'Rewards' link in the top menu.
2. Click on 'Rewards' tab.
3. You'll see the rewards listed under public, hidden and expired.
4. Find the reward you want to delete and click on the three dots in the right hand corner of the reward and you'll see the option to delete.

View or reverse redemptions

Your Redemptions tab shows you a list of redemptions your customers have made against current and historic rewards. This is also where you can reverse a redemption, if a customer redeemed by mistake and also where you can see what's been redeemed to reconcile with your stock inventory.

To reverse a redemption:

1. Log in to your Portal and click on the 'Rewards' link in the top menu.
2. Click on the 'Redemptions' tab
3. Find the redemption you want to change, by searching for the membership number of the customer or by the time and date it was redeemed
4. Click 'Undo' next to the redemption and confirm
5. The points will go straight back onto the customers account

View your loyalty customers

Your 'Card Activity' view shows you transactions of your Tyl rewards members by membership number. A membership number is connected to a customer. It's given to them when they sign up to the Tyl Rewards mobile app.

On the ‘Card Activity' view you’ll see that some values of points accumulated by your members have a decimal place. This is because points are calculated at 0.01 point per 1p. For example, if a customer spends £2.33 you'll see 23.3 points. If the customer spent another 67p, they would earn 6.7 points, so would then have 30 points in total. Consumers don't see the decimal place in their mobile app as it will round down.

Deactivating my loyalty programme

When closing down your programme we advise you give 90-days notice to your customers. This is considered to be a "fair length of time" to give notice to your customers who may have been building rewards to redeem them with you.

When you 'deactivate' your rewards programme, your customers will see an 'end date' against your business listing in the Tyl Rewards mobile app. You should also remember to take down any marketing materials.

To close your programme you need to deactivate it:

1. Log in to your Portal and click on the 'Rewards' link in the top menu.
2. In the footer of your dashboard you'll find the link to deactivate. Click on 'Deactivate programme’.
3. Follow the steps on screen to add a date that you want to deactivate from. This date will always be after 90 days from the day you submit your deactivation, to give your customers time to redeem any rewards they've been saving for.

If you've deactivated your programme, you can reactivate it up until your scheduled deactivation date. This will keep all of the data from your programme in your dashboard and you can pick up where you left off. After your deactivation date has passed, you'll need to go through the activation process again as though starting from scratch.

Launching a digital offer

Publish an offer to the Tyl Rewards app

1. When you log into your Tyl Portal, click the tab called 'Offers' in the top menu.
2. Once you’re on the ‘Offers’ tab you’ll see a video called ‘How do I get started?’ - This video walks you through the end-to-end process of setting an offer live to your customers.
3. When you’re ready to set up your first offer (e.g. 10% off for students on Wednesdays), click ‘Create your first offer’ on the ‘Offers’ tab
4. Start from scratch or choose one of our customisable templates to help you.
5. Choose from one our four offer types
   1. Discount - A discount can be an effective sales promotion to create short-term demand to shift services or products or as a planned event (e.g. Easter deals, Black Friday etc).
   2. Bundle - “Buy to get” deals are amongst some of the most popular promotions. You can combine in-demand products to help create a sense of urgency that can boost sales. It can also help you clear old/distressed stock.
   3. Buy to get - These promotions are great to increase perceived value, while getting customers to spend more money in a single transaction. This is about getting more from the customers you have already. e.g. “Buy any Coffee and get a pastry for £1.00”
   4. Giveaway - This type of offer is most effective when used in conjunction with social media. One goal is to help increase your brands reach to new customers, by leveraging excitement from existing ones.
6. Set your conditions e.g. is it for all customers or existing/new customers only, and when is you offer available for redemption e.g. Monday-Thursday only
7. Set your limits for individual offer redemptions
   1. Per customer - how many times can the same customer redeem this offer e.g. a singe redemption
   2. Total redemptions - how many times in total can this offer be redeemed by your customers e.g. 500 redemptions
8. Select the category your offer falls under, e.g. fashion, food and drink, this will help your offer get found by the right customers
9. Add an image to make your offer stand out to customers in the Tyl Rewards app. (This could be of your business logo or the product/service you’re offering)
10. Once you’re happy, click ‘Publish’, your offer will now be live and able to be viewed and redeemed by customers.

Redeem an offer

By selecting categories of interest to them in the Tyl Rewards app, customers can discover offers and rewards that are relevant to them.

Customers can also discover new merchants and offers in the local area by viewing the map.

When a customer discovers your offer, they visit your store to redeem.

All they need to do is tap and hold to redeem the offer and show the redemption screen at the counter.

If you have any redemptions limits set, it will stop the offer being redeemed again.

Managing my offers

When you've activated an offer, when you log into the Tyl Portal you'll see a new dashboard under the ‘Offers' tab from which you can manage your programme.

It's a series of 2 tabs: My offers and Redemptions

Manage my active offers

Under the ‘My offers’ tab you can unpublish, re-publish and manage live and expired offers.

Edit an offer

1. Log in to your Portal and click on the 'Offers' link in the top menu.
2. Click on 'My offers' tab.
3. You'll see the offer listed under live offers or expired offers.
4. Find the reward you want to edit and click on the three dots in the right hand corner of the offer and you'll see the option to manage the offer.

Unpublish an offer

1. Log in to your Portal and click on the 'Offers' link in the top menu.
2. Click on 'My offers' tab.
3. You'll see the offer listed under live offers.
4. Find the reward you want to unpublish and click on the three dots in the right hand corner of the offer and you'll see the option to unpublish the offer.

View or reverse your redemptions

Under the ‘Redemptions’ tab you can see all your customers redemptions of your offers.

You can filter by day, month, or custom period if you want to see how well a certain promotion or event period is performing.

• Voucher code - This is the code displayed on the customer’s app when they redeem the offer
• Unique code - This is your customers unique membership number and will help you see if a customer has redeemed more than once (unless you’ve set limitations on per customers redemptions)
• Offer name - This is the name of the offer that's been redeemed e.g. 10% student discount
• Status - This is the status of the redemption e.g. redeemed or cancelled